Channel Marketing Sr Specialist - Urology (Remote/Hybrid) job at Myriad Genetics , Salt Lake City

This position has ability to be remote/work from home across the US. Hybrid in the Salt Lake City area preferred.

We are looking to add a Channel Marketing Senior Specialist to our Urology Marketing team within Myriad Genetics. This role is focused on translating product capabilities into unique and differentiated business benefits. The role is business focused on the defined provider or other delivery channels (urology/radiation oncology) This person is responsible for recommending the strategy to the channel marketing team, understanding the insights, and executing the plans to deliver the product line to the business. The Channel Marketer will gather inputs & intel to develop differentiated marketing strategy & messaging and inform product roadmap. They will evangelize products directly with customers, channel and sales teams at industry events and analysts. They will work closely with central enterprise teams and campaign marketing teams to build GTM strategy, support launches and scale adoption. 

Responsibilities: 

• Define product value proposition and message through storytelling capabilities  
• Exhibit thought leadership with a blend of strategic capability, analytical horsepower, and technical knowledge to translate product analysis into product vision 
• Define actionable customer segmentation and prioritization 
• Synthesize market trends and competitive intel to inform product roadmap and marketing plans   
• Partner with vendors/agencies to deliver critical needs, including creative and communications agency teams
• Works as a liaison between sales team and marketing team, cultivating relationship with internal and external stakeholders
• Responsible for executing trade events strategy to represent brands at industry events.

Qualifications:

• Bachelor’s degree required  
• 3+ years of product/channel marketing experience in Healthcare setting preferred 
• Excellent communication skills 
• Extremely deadline and detail-oriented and able to track, handle and maintain multiple projects at once
• A self-starter who takes charge and operates in a hands-on manner
• Strong leadership and collaboration skills  
• Experience in executing brand strategy, partnering with creative agencies, and peer influence  
• Track record of delivering business value  
• Up to 25% travel required 

Physical Requirements 

OFFICE - The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is frequently required to sit; talk; or hear. The employee is occasionally required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms; and stoop; kneel; or crouch The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision and depth perception. 

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