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Digital Commerce Execution Lead (remote) job at Campbells, Cincinnati

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Imagine...working for a company that knows that its people are the key to its success in the marketplace. A company in which achieving extraordinary results and having a stimulating work experience are part of the same process.

We cultivate and embrace a diverse employee population. We recognize that people with diverse backgrounds, experiences and perspectives fuel our growth and enrich our global culture.

We are looking for an individual who enjoys working in a fast-paced, team oriented environment, likes to be challenged, and values the opportunity to make a difference.

General Summary:

We are hiring a Digital Commerce Execution Lead to join our rapidly expanding digital commerce team as a part of the larger Campbell Soup Meals & Beverages Sales organization. This person will be responsible for building and managing the execution of eCommerce go-to-market plans at our 2nd largest retailer (Kroger) supporting the Soup, Simple Meals, and Beverage’s categories.  As an execution lead for e-Commerce you will be responsible for driving our e-Commerce business performance and growth strategies at Kroger.  This role works closely with the Kroger Customer Sales Team to drive integrated growth strategies across all elements of the eCommerce including optimizing online assortment; maximizing online availability and in stock rates; working closely with the shopper marketing team to drive integrated marketing programs; and working closely with the broader eCommerce content team and our media and shopper agency counterparts to build and optimize content, retailer search and activation strategies.

The Digital Commerce Execution Lead, Kroger will report to the Director of E-Commerce Strategy & Capability who sits within the broader Campbells M&B sales organization with a strong linkage to Kroger Customer Sales Team.

Primary Responsibilities:

  • Lead Ecommerce strategy & own eCommerce solutions

    • Lead the development of insight-backed eCommerce strategies and tactics for CSC Meals & Beverages at Kroger, inclusive of Pickup, Delivery, Ship, and Vitacost.

    • Utilize, and be the expert, in Kroger’s ecommerce solutions

    • Key owner of relationship with Kroger e-Commerce merchants

    • Identify and vet new digital initiatives with Kroger and provide thought leadership on how we can find a win-win on Kroger.com

  • Responsible for product listing optimization, item set up and identifying and evaluating new opportunities for product listing optimization.

  • Works with HQ eCommerce content team to develop immersive content for product pages and regularly update to reflect changes in product strategy, consumer dynamics and best practices.

  • Works with the media and shopper agencies to setting eCommerce objectives and goals, working collaboratively to create compelling activation plans and to track results and adjust plans to respond to analytics.

  • Stays on top of marketplace patterns, trends and tools and champions a strategic Kroger growth strategy for the organization accordingly.

  • Lead preparation and review of monthly sales reports, and perform an analysis of marketplace trends, retail sales, individual account trends and competitors' activity

  • Collaborate externally with customer and internally with customer team

    • Partner hand in hand with CSC Kroger customer team (CSLs) to embed e-Commerce into business conversations to ensure Omni experience is maximized and enhance day to day performance.

    • Partner closely with the Kroger Precision Marketing Group and eCommerce team to drive best in class strategy, plans, and execution

    • Help support quarterly JBP’s for Kroger with a specific focus on ecommerce growth

  • Be the go to expert & thought leader in market and collaborate across total e-Commerce team in HQ and Field

    • Partner with the other eCommerce leads to share learnings and best practices, and define and track performance

    • Deliver periodic overviews, learnings & POVs on what is working, what isn’t and why to help define and continuously improve our ecom and performance

Minimum Requirements:

  • Bachelor’s degree in advertising, marketing, business, or related field

  • Minimum of 3-5 years of Ecommerce experience at a retailer, CPG or marketing or agency.

  • Strongly preferred is experience with Kroger’s digital team, processes and tools, or prior experience working directly for or with Kroger, 84.51, or Kroger Precision Marketing

  • High level understanding of applied analytics.

  • Possess an entrepreneurial spirit and be self-starters with a deep sense of accountability, creativity, resourcefulness, and a desire to collaborate and step in for the good of the team.

  • Passion about business and dissatisfaction with status quo – always thinking of ways to improve/grow

  • Strong attention to detail

  • Superior verbal, written, presentation and interpersonal skills

Preferred Location: Cincinnati

Open to other locations for the right candidate.

ACR

The Company is committed to providing equal opportunity for employees and applicants in all aspects of the employment relationship, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, veteran status, disability, age, religion or any other classification protected by law.

In that regard, U.S. applicants and employees are protected from discrimination based on certain categories protected by Federal law. Click here for additional information.


Job country: United States

City: Cincinnati

Category: Sales

Location: Cincinnati, OH, United States

Job posted 2022-08-01

This job is expired

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