Location: Remote, based in North America (the company works on Eastern Time)
Has performed a similar role for businesses with annual revenue of at least 1 million
Proficient in digital marketing tools: CRMs (ActiveCampaign), Page Builders (Clickfunnels, Leadpages, Wordpress), Ecommerce (ThriveCart, Ontraport, Shopify), Events (GTW, Zoom, Everwebinar)
This role is both a technician and a strategist, both implementing and proposing digital marketing decisions for the company
OVERVIEW / SKILL SET / RESPONSIBILITIES:
Broadcast Emails: Take copy and implement it into the email marketing software, test, and schedule to appropriate segmented audiences.
Automations Wizardry: From the delivery of opt-in gifts to specific courses to action-based and time-based auto-responder campaigns.
Maintenance, Deliverability, and Inboxing: Monitor for spam-traps, domain blacklists, pay attention to open, click, and unsubscribe rates, list maintenance, and other tasks to ensure optimal email deliverability and bring ongoing strategies to optimize this.
Audience Segmentation: Understand the various audiences and ensure proper segmentation for email/text/product delivery and access.
Digital Product Delivery: Ensure integrations between sales/checkouts and the CRM for proper tagging and product delivery.
Integrations (Zapier): Ensure the seamless connection and organization across our digital ecosystem.
Digital Course Sales (Clickfunnels / ThriveCart): Ensure all integrations, product delivery, and make tweaks to the checkout process.
Checkout, Upsell, CRM, Merchant Integration: Ensure a fluid connection (ie. after purchase, appropriate tagging occurs in CRM and an email gets sent to deliver the membership login information to the new customer.)
SALES AND MARKETING PAGES
Opt In Form & Sales Integrations: Ensure that our forms integrate with the page and test to ensure appropriate CRM connection.
Page Development: Work with the copywriter to create pages for opt-ins, events, upsells, thank you pages, sales pages on ClickFunnels and ideally WordPress if proficient.
Analytics: Install advertising pixels, tracking code, etc and test to ensure connection and proper tracking.
METRICS AND REPORTING
Analyze and report on performance metrics and insights for all of our emails and sales funnels.
Proactively recommend digital improvements based on insights, staying up to date on new tools, trends, and strategies within the industry.
Ability to answer occasional technical or conversion questions for students inside our paid community.