Cantrell•Gainco Group, Inc. is hiring

Western Regional Sales Manager job at Cantrell•Gainco Group, Inc.,

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Our client is the Cantrell Gainco Group, a sister company of Bettcher Industries. Cantrell Gainco is a well-respected, innovative, rapidly growing, leading protein food equipment manufacturer. The Company is staffed with accomplished industry professionals that form an entrepreneurial, passionate and a dedicated team.

The Company designs, builds and sells its highly engineered equipment primarily to the protein processing industry. Its products are value-added processing equipment and systems that utilize the most current technology used in the industry. The Company enjoys an outstanding reputation for service and quality. It supports its customers with of one of the industry's most capable sales organizations and enjoys strong business relationships with leading protein processors.


The position reports to the Director of Sales for North America.


The Regional Sales Manager has responsibility for all sales activities in his assigned region, including sales planning, forecasting, and budgeting, and account management. The Regional Sales Manager is also responsible for coordinating the new product and business development activities of Cantrell-Gainco. This position is based out of California and will focus on the Pacific Northwest region of the US.


Sales Territory Management:

  • Meet or exceed individual sales goals and objectives; facilitate the realization of those objectives.
  • Establish strong partnering relationships with key contacts at protein processors and all strategic accounts within the region at both corporate and plant locations.
  • Establish oneself as a consultative resource for one’s customers.
  • Explore, identify, and uncover opportunities to increase customer’s productivity, improve quality control and reduce costs with the equipment and systems of the company.
  • Communicate effectively internally with engineering, marketing, customer service, executive management and with peers in the sales organization. This includes communications of specification of customer projects to call reports.
  • Coach, mentor and assist with training new members of the sales organization. Share “best practices” with others across the sales organization.
  • Participate in professional sales development programs.
  • Participate in the development of the company’s strategic plans and initiatives. Compile sales forecast and budget for territory. Work closely with other Regional Sales Managers in representing the company with key strategic customers.

Competitive Research / Analysis / Market Intelligence:

  • Continually assess existing and potential markets both domestically and internationally for the entire product line.
  • Identify key market trends and identifies changes needed to keep our product offering competitive.
  • Identifies customer needs through market research, trade shows, good instincts, and customer visits.
  • Closely monitor the marketplace for competitive moves and recommend strategies for countermoves.
  • Identify competitive offerings in the market and perform competitive evaluations including a thorough review of each competitor’s niche, approach and position in the market, and an assessment of each competitor’s strengths and weaknesses.

Business & Product Development Activities:

  • Seek opportunities to develop strategic alliances and expand into new markets.
  • Analyze and develop strategic partnerships with customers, distributors, and other equipment manufacturers.
  • Participate in evaluation process and due diligence of potential acquisition or business partnering activities.
  • Work closely with Aftermarket/Service to develop preferred vendor programs.
  • Participate in the development and execution of the go-to-market strategy for new products.
  • Contribute to strategic decisions about product direction, features, and performance requirements.
  • Work with the management team to establish product specifications.
  • Participate in long-term and short-term product development initiatives.


  • A record of accomplishments in achieving sales goals and objectives, preferably in the protein processing industry is ideal. Alternatively, an accomplished history in protein processing management in production, packaging, operations, engineering, continuous improvement, or quality assurance leadership positions.
  • Strong analytic skills including the ability to do market research and analysis, detailed competitor, and industry analyses.
  • Excellent communications skills. (Written, verbal, presentation)
  • Ability to collaborate effectively in cross-functional teams.
  • A demonstrated competency in budgeting, forecasting, and planning is required.
  • Demonstrated leadership skills are imperative. Qualified candidates will be team builders who can develop a consensus; concurrently, they will be effective decision makers. Integrity and professionalism are essential.
  • Proficiency with Microsoft Office and other applications.
  • Key account sales experience is preferred but not required.
  • BS in Marketing, Business, Animal Science, Meat Science, Food Science, or equivalent experience.


A highly competitive compensation that will be commensurate with experience will include salary, highly competetive commission program, computer, cell phone and a car allowance.

Job country: United States


Category: Machinery Manufacturing,Industrial Automation Machinery,Food and Beverage Manufacturing

Location: , CA, United States

Job posted 2022-05-22

This job is expired

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