Bookwhen

Bookwhen IS HIRING

Remote Digital Marketing Manager (Remote - UK) job at Bookwhen

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We’re looking for someone who can implement campaigns and establish our long-term marketing strategy to help Bookwhen realise a new stage of growth. You’ll have a proven track record of running successful customer acquisition campaigns, especially in digital marketing and ideally in a SaaS business. This is a great opportunity for a marketer to make a big impact on the company's trajectory and have full autonomy over their work.

You’ll be joining Bookwhen at an exciting time – we’ve seen unprecedented growth in the bookings market driven by the effects of Covid-19. A big component of our growth comes from referrals, and with a strong product-market fit, we know there’s a huge amount of untapped potential via other marketing channels.

You’ll have a proven track record in experimenting with traction channels to find new opportunities for growth and apply an entrepreneurial approach to your work. You will apply a data-driven analytical approach to more technical aspects of marketing to identify and demonstrate when we’re succeeding and where and how to optimise within a clearly defined KPI framework. As a small team that work closely, we need someone who understands the importance of collaboration and enjoys teamwork.

Responsibilities will include:

  • Developing a long-term multi-channel traditional and digital marketing strategy for Bookwhen, with clearly defined KPIs and acquisition metrics to support.
  • Managing PPC campaigns across different platforms across search and social media to maximise ROI and improve performance.
  • Creating and driving content for landing pages using targeted keyword strategy to improve SEO, working alongside our developers to implement.
  • Designing, coordinating and actioning promotional campaigns and product announcements.
  • Press releases.
  • Planning and executing email marketing campaigns, funnels, and automation.
  • Managing media strategy, content marketing plan and contributing to blog content.
  • Collaborating with the product team to improve CRO, funnels, etc.
  • Tracking and extracting digital analytics to report and identify areas for improvement.
  • Keeping up-to-date with digital developments (search and social) for trend hopping opportunities and adherence to shifting structural and algorithmic procedures.
  • Measuring and reporting performance of all digital marketing campaigns against goals (ROI and KPIs).
  • Making constant recommendations to improve our marketing initiatives.


Requirements


Must haves:

  • Proven working experience in various aspects of digital marketing and traditional marketing – applying an analytical mindset to ensure ROI.
  • An impeccable grasp of English grammar, spelling, and punctuation.
  • Compelling and persuasive copywriting skills - creating high conversion copy for landing pages, emails, and more.
  • Creative writing style with the ability to generate excitement and engagement.
  • Experience of working with expert third parties and agencies to help deliver campaigns.
  • Hands-on experience with Google Analytics, Google Ads, Facebook Advertising and social media platforms.
  • Strong leadership with the ability to step up and take charge.

Bonus:

  • Basic HTML/CSS knowledge for copy and technical SEO updates to marketing pages.
  • Analytics tools, e.g. Amplitude, Mixpanel.
  • SEO Tools (ScreamingFrog, SEMRush).
  • PR experience.
  • Sales experience.
  • Experience using LinkedIn Marketing and App review websites (Capterra, G2, Trustpilot etc.).

Benefits


Founded in Oxford, UK, we have always been a remote-first business, giving our team full flexibility in their location (within the UK). We aim to meet at least 4 times a year and have a strong emphasis on genuine work-life balance.

You'll be part of a passionate team who go above and beyond to make Bookwhen a successful company and a product people love. We’re customer-centric with a great product, excellent support, and countless happy customers. With a clear and well-established product-market fit, we see huge opportunity to grow further. Your role will be integral to achieving our goals.

  • £40k+ salary
  • Mac laptop and a second monitor
  • Annual leave - 33 days per year (you decide if you wish to use your leave on bank holidays)
  • Working fully remotely
  • Pension scheme
  • Budget for co-working spaces and home office equipment
  • Away days
  • Budget for training and conferences

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