UPDATE: We've had an incredible response and believe we will be able to fill this position from amongst the current applicants. We apologize that this is no longer available to new candidates but hopefully you'll find an even better fit for your talents :) Chameleon is a platform for product success; enabling our customers to achieve their user engagement goals through effective in-product experiences.
We already have some incredible content on
our blog and we’re looking for a Head of Content to help us produce high-value posts and execute their distribution.
If not already, you will become an expert on product-led growth, UX, user psychology and product management, product marketing and more!
The role (what you will do)
-
Help create content strategy
- SEO research and tracking that maps to company strategy
- Own content roadmap; plan posts based on keywords and audience
- Determine focus on channels (e.g. blog posts vs. webinars vs. e-books)
- Create partnership strategy and establish marketing relationships
-
Manage production of content
- Create outlines to help freelances write expert-level articles for our niches
- Manage distributed team of writers to meet quality and time expectation
- Publish content via our website CMS, editing as necessary (images, links, SEO, etc.)
- Collaborate and partner with external blog managers for guest posting
- Write or directly product content where relevant (e.g. customer case studies)
-
Execute distribution of our content
- Own growth of our blog traffic and newsletter email list
- Manage and execute promotion of our content to a wider audience, e.g. outreach campaigns to mentioned & associated companies/influencers, ads and other
- Nurture relationships with partners and other content managers
- Manage repurposing of our content (e.g. Quora answers, Slideshare slides, YouTube videos etc.)
Your skills (what we expect)
- Excellent understanding of content for a product audience
- Reliability and commitment to publish pieces on time and on quality
- Ability to coach, manage, and edit a team of multiple remote writers
- Ability to adjust tone and style to match our audience (product managers, product marketers, product designers etc.)
- A keen interest in product / UX / user onboarding topics
- An advanced understanding of SEO and how to incorporate effective SEO into content
- Past experience as a content manager within the SaaS space with a portfolio of examples and campaigns run
- Past experience nurturing marketing opportunities with partners; guest posting, exchanges, etc.
Our ways of working
- Remote-first team; mainly based on US West Coast
- Reporting to Benjamin Brandall (Head of Marketing); working with Pulkit Agrawal (Co-founder & CEO)
- Collaboration tools: Google Docs, Slack, Trello
- CMS: Statamic (similar to Wordpress)
- Other relevant tools: Buffer, Ahrefs, Google Analytics, Heap
Benefits
- Competitive salary and equity
- Work on your own schedule
- Budget for home office equipment
- Work with great people with high quality standards and lots of hustle
Apply by sending an email to marketing@trychameleon.com with examples of your writing and your LinkedIn profile.
NOTE: we strongly encourage applications from under-represented groups and folks with non-traditional backgrounds; diversity is important to us!