Inbound FinTech

Inbound FinTech IS HIRING

Remote Senior Inbound Marketing Strategist (HubSpot Experience Required) job at Inbound FinTech

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We are looking for a Senior Inbound Marketing Strategist to join our expanding team, focusing on HubSpot support and client management. Preferably with agency experience, the ideal candidate will be ambitious, a great communicator and looking to take the next step in developing their career.

The Senior Inbound Marketing Strategist will deliver marketing strategies, help our clients with identifying strategic quick-wins and manage the projects from a client and agency perspective.

The Responsibilities:

  • Account Management: planning campaigns and working closely with clients to develop new ideas and content, highlighting and implementing quick wins and reporting back to the client and internally on progress and impact.
  • Project Management: managing marketing strategy development and implementation, web design and development projects (work closely with the design and development teams), and deliver based on the SLA with the client.
  • Content Creation: Planning, researching and writing copy including blog posts, whitepapers. eBooks, Infographics, pillar pages and other types of content for thought leadership purposed and lead generation.
  • Content Management & CMS Management: publishing new content, optimising existing landing pages and blog posts and making sure that everything hits the mark from an SEO perspective.
  • SEO: work closely with the SEO team in order to drive improvements on keyword rankings and conversion rate optimisation.
  • PPC: setting up ads, audiences, developing creatives and promoting content by using the appropriate channels to reach the right audience and generate new qualified leads.
  • HubSpot Account Updates & Implementation: making sure client portals are up to date and are following best practices when it comes to inbound.
  • Reporting: crafting monthly reports for each client, showcasing the progress and results.

About you:

  • Extensive knowledge of HubSpot 
  • Ability to showcase and use HubSpot to improve organic lead generation and sales.
  • Being familiar with activities that will include setting up new client portals, creating landing pages, TYPs, workflows, lead flows, reports, sales enablement projects, etc - all by using HubSpot and other, related platforms.
  • Knowledge of Google Ads, LinkedIn Campaign manager and other Ad Platforms. 
  • We are looking for someone who is very hands on and able to actively deliver the best use of the marketing platforms used.

To excel in this role you will need:

  • Minimum 2+ years experience in a client-facing/account management role or inbound company role
  • Strong knowledge of the media/digital landscape. Previous experience working in a digital marketing agency is a plus, but not essential
  • Advanced knowledge of Inbound Marketing
  • Must be business savvy with consultative, problem solving, and issue-resolution skills
  • Experience using a wide variety of platforms on a daily basis (i.e. Marketing tools, CRM, automation, reporting)
  • Motivated self-starter who wants to learn and with a proven track record of achieving results while balancing demanding expectations
  • Super organized, quick learner who works well under pressure
  • A proven ability to communicate effectively via Zoom and email
  • It’s easy for you to build and maintain relationships, manage expectations, identify issues that require escalation and dealing with cancellations
  • PPC knowledge and Google Ads/Facebook certs are a bonus

In return you will receive:

  • Generous remuneration
  • 20 days paid holidays + 8 bank holidays
  • A fantastic work environment
  • Flexi-hours
  • Work from home/office balance
  • Training & conference opportunities 

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