Market Lead (Shanghai/ Beijing Based)
Overview
Our client is a premium European dairy business backed by a large, farmer-owned food group with strong international brands and proven category expertise. They bring category leadership, global brand strength, and proven international execution to support this build-out in China. This role drives high-intensity execution across distributors and channels, with a clear e-commerce priority, ensuring retail activation stays aligned, performance is rigorously tracked, and scalable market foundations are built with disciplined follow-through.
What you'll do
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Responsible for driving strong e-commerce-led commercial execution and building a scalable market platform for China market
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Drive day-to-day commercial execution with appointed distributors across retail and e-commerce.
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Ensure strong sales fundamentals, including distribution, listings, quality of presence, and execution discipline.
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Identify execution gaps, drive corrective actions, and build distributor capability through clear priorities and follow-up.
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Lead and coordinate e-commerce execution, including campaigns, content quality, and platform optimisation.
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Track performance and ROI using key KPIs, and share learnings and best practices with APAC and HQ teams.
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Provide market insight through store and platform checks, structured reporting, and timely risk escalation.
What you'll need
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Minimum 8 years’ experience in FMCG, with a primarily commercial and sales-led background
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A strong execution mindset and a hands-on, get-things-done approach
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Demonstrated experience managing distributors in China, with clear accountability and follow-through
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Chinese national, with fluent business-level English
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Comfortable working with international HQ stakeholders and within regional governance processes
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Strong knowledge of China’s retail and e-commerce ecosystem, including agency management, ROI tracking, and performance metrics
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Experience in dairy and or chilled food categories
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Experience working with European or international brands
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Strong brand sense, with the ability to translate brand strategy into high-quality in-market execution
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Excellent negotiation and stakeholder management skills