Director of Brand Messaging
Your role at Hostinger
Hostinger is at an inflection point. We’ve built a globally recognized product with strong performance marketing and visual execution. Now, we’re stepping into the next phase - building a distinctive, globally recognizable brand that people remember, trust, and choose.
Today, our visuals are strong. But our messaging is not yet where it needs to be.
We are still too often: abstract, inconsistent across channels, diluted in how we express brand value.
We’re looking for a Director of Brand Messaging to change that.
This role is about ending the era of abstract tech-speak at Hostinger and replacing it with a voice that is: clear, confident, distinctive and impossible to ignore.
You will own how Hostinger speaks to the world, - not just at a guideline level, but in the actual words people see, hear, and remember.
Curious to learn more? Connect with your team: Radvilė Jankevičienė, Head of Brand Image
Your goal
This includes:
- defining and rolling out a One message framework, - a unified system of core narratives, message hierarchy, and verbal principles used across all markets and channels
- elevating tone of voice from functional to distinctive and ownable
- creating bold, memorable brand campaigns that build long-term trust
Your impact from day one
You are stepping into a company where:
- strong visual identity already exists
- messaging is fragmented and inconsistent
- multiple teams interpret the brand differently
Your challenge is to
- bring clarity where there is fragmentation
- replace generic language with clear, intentional messaging
- create a system others can actually use and scale
What you’ll own
- Definition and rollout of the One message framework (core narratives, message hierarchy, principles, tracking its success)
- Brand tone of voice - making it clear, differentiated, and consistently applied
- Development of big ideas and conceptual campaigns (independently and with the team)
- Raising the bar of copywriting craft across Hostinger (website, advertising, products, external communications)
Your day-to-day
- Define, implement, and evolve the One message framework across all brand communication
- Redefine and own tone of voice and its real application across teams
- Personally write and shape high-stakes messaging (campaigns, new product positionings, scripts, taglines, key narratives)
- Initiate, review, and approve messaging across major brand touchpoints
- Translate brand positioning into clear, simple, and powerful language
- Challenge weak, generic, or diluted messaging - weasel words, - and replace it with better clearer alternatives
- Mentor and guide writers across teams (CRO, YouTube scriptwriters, tutorial/blog writers, PR, advertising) to raise craft standards
- Audit competitor messaging to identify opportunities for differentiation
- Explore new storytelling formats and communication channels
Your skills and experience
- Proven experience building distinctive brand messaging systems and campaigns
- Strong ability to turn strategy into clear, simple, compelling language
- Deep understanding of audience psychology and communication impact
- Experience working across multiple markets
- Confidence to challenge senior stakeholders and defend strong creative decisions
- High standards for copywriting craft, both strategic and hands-on
- Ability to operate both as a thinker and a maker
- Experience in tech or SaaS is a plus
- High proficiency in English language is a must
How success will be measured
- Increase in brand recall from brand campaigns
- Strong consistency of messaging and tone of voice across channels and markets
- Improvement in brand perception, especially message clarity
- Clear verbal distinctiveness vs competitors
- Increased understanding of Hostinger’s value proposition
- Positive shift in brand sentiment
Who this role is for
- is tired of generic tech messaging
- cares deeply about the craft of writing
- wants to build something defining, not incremental
- and is motivated to shape how a global brand speaks at scale
Benefits for you
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🚀 360 Growth: We provide limitless learning opportunities: access to platforms like Reforge and Coach Hub, global conferences, physical and digital libraries, feedback culture, and mentoring through TesoXchange. Advance your career with internal mobility and grow with a team eager to share knowledge and support your success.
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🎯 Freedom & responsibility: Work on your terms: from modern offices in Kaunas and Vilnius, the comfort of home, or anywhere in the world. Enjoy flexibility in managing your schedule and bring your ideas to life in a fast-paced, dynamic environment.
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💪Wellness simplified: Your health comes first with insurance from Day 1, gym memberships, recharge leave, Headspace subscriptions, and regular health checks. Join our wellbeing-dedicated events, sports, arts, and hobby clubs, or simply enjoy the balance of a lifestyle that prioritizes wellness.
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🎉 Work hard – play hard: Celebrate your achievements with company events like Summerfest & Winterfest, Town Hall, Meet the Client initiatives, team-buildings, and workations. Enjoy access to the Žalgiris Arena VIP Lounge and celebrate life’s big moments with milestone gifts for weddings, new parenthood, and graduations.