Freelance Director, Brand Strategy (Zillow)
El Segundo, CA
Brand Strategy – Brand Strategy /
Freelance /
Hybrid
Canvas Worldwide dares to be the challenger the ad industry needs. Do you "Challenge the Comfortable?" Then you'll fit right in here at Canvas.
Recognized as one of Ad Age's "Best Places to Work" for three consecutive years, Canvas Worldwide is an independent media agency committed to providing creative solutions for brands that challenge the status quo. Our clients include Hyundai, Kia, Genesis, MGM, Zillow and McDonald’s (to name a few…).
Our agency cultivates an environment where all are welcome to push outside their comfort zones to solve problems in new ways. We encourage the team to be its best by creating the most positive workplace experience for all. For instance, we outpace the industry on diversity and inclusion AND offer continuous training and workshops for career development. So, if you dare to challenge the comfortable… then keep reading.
This will be a 3-5 month Freelance position. The Director of Strategy will oversee the team and drive the strategy, planning and direction across all media. They will be the key point of contact for all senior client partners, responsible for managing communication and deliverables. An agency leader and client partner, the Director of Strategy is critical to our client’s success.
Responsibilities
- Lead Brand Strategy and Planning across multimedia channels
- Creation of clear and measurable objectives, strategies, and the approach to deliver on business objectives
- Drive collaboration across all disciplines (Strategy, Investment, Social, Performance Media, Analytics) to create integrated plans that make an impact on customers and deliver on client business objectives
- Leading innovation and progressive planning techniques by testing and learning through new opportunities, partners, and technology
- Oversee development of client presentations, designed to effectively bring the story of the media plan to life in strategic and engaging ways
- Ongoing and regular client service, communication and account management
- Active in the industry and community with a high level of knowledge and interest across media trends, opportunities, and the landscape
Qualifications
- Ability to build strong, trust-based relationships with clients, make an impact on their business, and showcase the talent and accomplishments of the entire agency team(s)
- Strong media marketplace knowledge and understanding of what drives the most successful agreements between media partners, clients, and agencies
- Linear TV planning experience a must
- Excellent written and verbal communication skills
- Exceptional management, organizational, and responsiveness skills
- Passionate about generating groundbreaking ideas and infusing our team with a fresh perspective to drive creativity
- Positive attitude and energy – good vibes only!
Experience & Education:
- Bachelor’s degree required
- 10+ years of experience in Media Planning/Strategy with previous experience in personal finance, banking, credit cards, or apps strongly preferred
- 5+ years of experience managing and developing teams
$85 - $95 an hour
Salary and Benefits
Actual base salary is determined upon factors such as experience, qualifications, training, certifications, and internal equity. The Company reserves the right to modify this pay range at any time. Base salary is part of a total rewards package that includes highly competitive benefits like generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a “Do Good Day,” and unlimited PTO.
Additional perks include employee social and wellness events, a DEI Council, auto purchase rebate program, monthly wellness allowance, and in-office amenities such as fresh kombucha and an in-house barista inside our beautiful, new vibrant El Segundo office.
In-Office Work Schedule
This is a hybrid role, requiring a minimum of 2 days in-office per week.
Canvas Worldwide is an Equal Opportunity Employer: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.
CA Applicants: Canvas Worldwide practices Fair Chance Hiring
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.