Director of Consumer Insights
Nashville, TN
Business Operations – Business Operations /
On-site
Daily Wire is seeking a Director of Consumer Insights to lead how we understand our audience and translate insights into stronger products, shows, and user experiences. This role owns our qualitative research strategy end-to-end, with a focus on continuous learning rather than one-off studies. The ideal candidate brings strong research rigor, expertise in survey design and sampling, and the ability to clearly communicate insights, limitations, and confidence levels to drive informed decision-making across the organization.
Primary Responsibilities
- Design and lead a year-round consumer research program delivering clear, decision-ready insights across podcasts, original programming, product features, marketing, and the member experience
- Own and execute qualitative research initiatives, including ongoing and ad hoc surveys, concept testing, and targeted deep dives
- Apply strong qualitative expertise with quantitative literacy to design surveys, manage sampling tradeoffs, and guide teams on appropriate data interpretation and limitations
- Build and manage beta and research communities, including recruiting, segmentation, incentives, and ongoing engagement, while minimizing bias and over-reliance on convenience samples
- Determine when research should be conducted in-house versus externally; scope, manage, and evaluate external research vendors to ensure quality, rigor, and efficiency
- Partner closely with Data Science & Analytics, Product, Content, Marketing, and executive leadership to align research with business priorities
- Synthesize research findings into clear, actionable narratives and present insights to senior leaders to inform real decisions
- Set and maintain a high bar for research rigor, methodology, and ethical standards across all consumer insights work
Experience & Requirements
- 5–8 years of experience in consumer insights, user research, or a related field
- Extensive hands-on experience with qualitative research methods, including interviews, focus groups, diary studies, and mixed-method approaches
- Strong quantitative literacy, including survey design, sampling strategy, and interpretation of imperfect or small data sets
- Experience managing external research vendors and budgets
- Background in media, technology, or subscription-based businesses preferred
- Strong written and verbal communication skills with the ability to present insights clearly to senior stakeholders
- Excellent judgment, organizational skills, and a practical, outcome-oriented mindset
- Proven ability to collaborate cross-functionally and work effectively with senior leaders
To learn more about Daily Wire, please visit the following Daily Wire Facebook and YouTube page links:
Daily Wire provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Please Note: Daily Wire participates in E-Verify and performs background checks on all new hires. We will provide the Social Security Administration (SSA) and if necessary, the Department of Homeland Security (DHS), with information from each new employee’s form I-9 to confirm work authorization. Thank you!
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.