Sr. Director, Insights & Voice of the Consumer

Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us

e.l.f. Beauty is seeking a Senior Director, Insights & Voice of the Consumer who will be the ultimate

champion and translator of what consumers and our community are thinking, feeling, and doing. This

isn't your typical research role—we need someone who can connect the dots across countless data

streams, surface the signal from the noise, and tell compelling stories that move our business forward.

You'll be part detective, part strategist, and part storyteller, always asking "what does this mean for our

community?", "how can we serve them better?" and “how can we grow the community?”

The ideal candidate lives and breathes consumer-centricity, gets energized by digging into data from

every possible angle, and can synthesize disparate insights into crystal-clear strategic narratives.

You're equally comfortable presenting to the C-suite and collaborating with cross-functional teams, and

you know how to make complex data feel simple, relevant, and actionable. You embrace ambiguity,

move fast without breaking things, and bring a beginner's mindset to every challenge.

This role reports directly to the Vice President, Global Insights and is based in any of our e.l.f. offices

(NYC, Oakland, or LA), working in a hybrid model 3 days per week. Travel required for research and

team collaboration

What You'll Do:

• Be the Voice of the Consumer & Community
• Act as the organization's conscience—ensuring every decision we make is grounded in what our consumers and community actually want, need, and love
• Build deep, nuanced understanding of beauty enthusiasts and e.l.f.’s community through multiple lenses: behavioral, social, demographic, psychographic, and cultural
• Stay ahead of trends within and beyond beauty, maintaining your finger on the pulse of what's next and translating that into business opportunities
Connect the Dots Across Data Sources
• Synthesize insights from CRM/1st party data, consumer research, social listening, trend tracking, audience analytics, and more into a cohesive, actionable narrative
• Transform business questions into strategic research roadmaps (custom and syndicated) and oversee flawless execution
• Leverage AI and emerging methodologies to create next-generation insights approaches
Tell Compelling Data Stories
• Distill complex information into simple, powerful narratives that inspire action across all levels of the organization
• Own end-to-end presentation creation—from storyline to final deliverable—that captivates senior stakeholders
• Present findings with confidence and executive presence, making data feel accessible, exciting and actionable
Lead with Strategy & Execution
• Oversee design and execution of primary quantitative and qualitative research aligned to strategic business objectives
• Drive evolving consumer profiles and audience segmentation initiatives, identifying consumer tribes and white space opportunities
• Partner closely with brand, innovation, digital, creative, and IMC teams to embed consumer-centric, data-driven thinking everywhere
Build & Mentor Your Team
• Lead and develop analysts responsible for consumer research, social listening, consumer trend analysis, and foresight
• Create a culture of curiosity, rigor, and continuous learning within your team
• Foster collaboration and knowledge-sharing across the insights function and the organization
Innovate & Evolve
• Enhance voice of the consumer monitoring and tracking infrastructure to meet evolving business needs
• Evaluate and implement innovative research methodologies, tools, and platforms
• Manage relationships with external research partners while scouting for new opportunities

Who You Are:

• 10+ years in consumer research, insights, and analytics, including leading multi-disciplinary insights teams
• Bachelor's degree in Market Research, Consumer Analytics, Data Analytics, Marketing, or related quantitative field (Master's/MBA a plus)
• Deep expertise in both quantitative and qualitative research methods—from survey design to moderating consumer conversations
• Experience across multiple research types: segmentation, positioning, innovation testing, advertising testing, consumer journey mapping, brand health tracking, etc.
• Strong track record with CRM analytics and extracting actionable 1st party insights
• Proficiency in MS Office suite, data visualization tools (Tableau, Power BI), and analytics tools/languages (SQL, SPSS)
• Consumer goods and/or beauty industry experience preferred
• Ability to travel 15-25%

Your Superpowers:

• Synthesis Master: You can pull insights from disparate data sources and weave them into one compelling story
• Insight Hunter: You're inherently curious, love digging beyond the surface, and get excited when you uncover the "why" behind the "what"
• Strategic Storyteller: You translate complex data into simple, memorable narratives that inspire action and drive decisions
• Executive Communicator: You have presence, polish, and the ability to influence at all levels—from the C-suite to cross-functional partners
• Analytical Rigor: Your critical thinking and attention to detail are exceptional, and can prioritize accuracy and speed
• Fast-Paced Operator: You thrive in ambiguity, juggle multiple projects effortlessly, and maintain quality under pressure when moving with speed
• Natural Leader: You mentor and inspire your team while working collaboratively across the organization

$175,000 - $205,000 a year

Ready to be the voice that shapes our future? We'd love to hear from you.

The base salary range for this role is listed above. 

 

Total compensation includes base salary, annual company-based performance bonus, and equity. Under e.l.f.’s annual bonus program, employees are eligible to earn up to 200% of their target bonus when company performance exceeds defined goals. In addition, e.l.f. provides a variety of other benefits to employees, including medical, dental, and vision insurance, a retirement savings plan, gender neutral parental leave, and unlimited paid time off. The amount of total compensation (including base salary) offered will be based on a wide range of factors, including geographic location, experience, specific skills, and qualifications.

 

Compensation components are subject to change at the company’s discretion