Responsibilities

• Manage marketing campaigns: Meet with stakeholders, develop an experiment plan, coordinating with creative, analysing results
• Work closely with the Growth Lead to implement marketing and growth initiatives
• Work with Product Manager to track upcoming features for site changes and marketing communications
• Help plan and execute content marketing (articles, podcast, videos, landing pages etc)
• Plan and execute marketing campaigns (communication channels, content, copy, scheduling, measurement)
• Run a/b tests on campaigns
• Communicate with our customers by sending timely, relevant emails that drive product adoption, increase product awareness, grow brand loyalty, and assist customers with helpful information about our HeySummit.
• Create and edit automated marketing campaigns, chat flows, and other product messaging within automation platforms
• Customer interviews and reporting
• Manage communications received into marketing email inboxes
• Generate and manage reporting from Google Analytics/Tag Manager
• Update Marketing site copy with changes as needed and assist in creating copy/content for landing pages

About You

• You have experience meeting with stakeholders and developing and implementing campaigns via email, social, and other channels
• You love trying new ways to reach customers and getting your hands dirty in getting things set up
• You have experience with tools like segment, customer.io, facebook ads, google adwords, email drip campaigns, hubspot, landing page builders and are confident with marketing analytics and implementation
• You like to move fast and iterate on ideas
• Tracking data is key to your decisions about approach
• You take pride in drafting clear, engaging marketing copy
• You love the details, but are not afraid to think about the bigger picture